Ads, referrals, branches and partners all feed leads, but the history lives across sheets, CRM and chat.
BROKERAGE SALES SOLUTION
Follow every investor lead from inquiry to KYC, account opening and first trade
Cogover keeps lead capture, follow-ups, document and KYC status, account opening, funding and first-trade activation on one connected acquisition record.
- CAPTURELead capture
- FOLLOW-UPFollow-up
- VERIFYKYC & documents
- OPENINGAccount opening
- ACTIVATIONActivation
BOTTLENECKS
When the leak is not lead generation but follow-up, KYC and activation
One missing document or a delayed signature quietly stops account opening, and the chase is manual.
Many accounts open but never fund or place a first trade, and leaders only see the accounts-opened number.
SOLUTION
A process with clear data, responsibilities and control points
- One timeline per investor lead covering source, interest, interactions and document status.
- Every follow-up has an owner, due date and next action.
- Opened, funded and first-trade stages are tracked in the same flow, so drop-off is visible by stage.
APPS & PLATFORM
Sales owns the acquisition pipeline; Process keeps document chasing and activation on schedule
Lead capture, KYC status and activation are modelled as stages with owners and rules, so the pipeline shows where a lead actually stopped.
Investor timeline
Source, interest, interactions, document status and the next action in one view.
KYC & documents
See what is received, pending or rejected, with an owner and reminder for each item.
Account opening pipeline
Model captured, contacted, verification, signature and opened stages with owner and due date.
Activation & visibility
Track funding, first login, segment activation and first trade, with drop-off by stage and source.
CONTROLLED HUMAN–AI
AI supports tasks; humans retain decision authority
Relationship manager
- Human role
- Confirm the investor's need and commit to the next follow-up.
- How AI may assist
- May assist with summaries and drafting follow-up content.
- Control point
- Approved content and permission to send.
Team leader
- Human role
- Reassign leads before they go cold and prioritise high-value prospects.
- How AI may assist
- Can point out leads that need attention.
- Control point
- Assignment rules, thresholds and approval gates.
Sales operations
- Human role
- Own funnel definitions and decide where leakage is fixed.
- How AI may assist
- Can aggregate conversion signals by source and stage.
- Control point
- Stage criteria and reporting definitions.
FREQUENTLY ASKED QUESTIONS
Questions businesses commonly ask
What does the brokerage sales solution cover?
It covers lead capture, relationship-manager follow-ups, document and KYC status, account opening stages, funding, first-trade activation and manager visibility on one operating layer, alongside the existing verification and trading systems.
Can it track document and KYC status?
Which documents are received, pending or rejected can be tracked per lead, each with an owner and reminder. Connection to the verification provider is confirmed through fit-gap.
Does it track activation after the account is opened?
Funding, first login, segment activation and first trade can be modelled as stages, so account opening is not treated as the finish line.
Can managers see leakage by stage and source?
Drop-off by stage, source conversion, workload, pending verification, accounts opened, funded and first trade completed can be tracked on configured dashboards.
Is the communication record kept?
Communication consent, document status, relationship-manager notes and escalation history can stay connected to the investor record. Retention and access rules are agreed during implementation.
Choose one process to start with Cogover
Share the bottleneck you want to address first. The Cogover team will assess it and recommend an appropriate approach.
Request a consultation